WORKS DETAIL
Naniwa Danshi “#Minna de Ubu Love” video submission challenge
- CATEGORY
- DIGITAL EXPERIENCE, BRANDED CONTENT
DETAIL
BACKGROUND
This is a project with an objective to celebrate the release of Naniwa Danshi’s debut single “Ubu Love” with the fans by inviting them to participate in a “YouTube short” video submission challenge on the social media to create a mash-up movie video.
![](https://enjintokyo.com/wp/wp-content/uploads/2021/12/69ca1fb1022e721fb54c65e741ae2.jpg)
WHAT WE INVENTED
Fans are able to participate in the “Minnna de Ubu Love” video submission challenge by posting a short video of their dance with the choreography of “#Minna de Ubu Love” using YouTube mobile app and a common hashtag. The completed music video is a mash-up of short videos posted by fans on YouTube short and Naniwa Danshi creating a fantasy world.
![7台のスマホ](https://enjintokyo.com/wp/wp-content/uploads/2021/12/ubu_love_mashup01-scaled.jpg)
![9台のスマホ](https://enjintokyo.com/wp/wp-content/uploads/2021/12/ubu_love_mashup05-scaled.jpg)
![初心LOVE](https://enjintokyo.com/wp/wp-content/uploads/2021/12/ubu_love_mashup06-scaled.jpg)
![横に並んだスマホ](https://enjintokyo.com/wp/wp-content/uploads/2021/12/ubu_love_mashup16-scaled.jpg)
![縁を描くスマホ](https://enjintokyo.com/wp/wp-content/uploads/2021/12/ubu_love_mashup18-scaled.jpg)
![中に浮かぶ大量のスマホ](https://enjintokyo.com/wp/wp-content/uploads/2021/12/ubu_love_mashup19-scaled.jpg)
![THANK YOU FOR YOUR LOVE](https://enjintokyo.com/wp/wp-content/uploads/2021/12/ubu_love_mashup27-scaled.jpg)