WORKS DETAIL
Naniwa Danshi “#Minna de Ubu Love” video submission challenge
- CATEGORY
- DIGITAL EXPERIENCE, BRANDED CONTENT
DETAIL
BACKGROUND
This is a project with an objective to celebrate the release of Naniwa Danshi’s debut single “Ubu Love” with the fans by inviting them to participate in a “YouTube short” video submission challenge on the social media to create a mash-up movie video.
WHAT WE INVENTED
Fans are able to participate in the “Minnna de Ubu Love” video submission challenge by posting a short video of their dance with the choreography of “#Minna de Ubu Love” using YouTube mobile app and a common hashtag. The completed music video is a mash-up of short videos posted by fans on YouTube short and Naniwa Danshi creating a fantasy world.
