WORKS DETAIL
Release of a location-based game, “Monster Hunter Now” created by Niantic x Capcom
- CATEGORY
- DIGITAL EXPERIENCE, BRANDED CONTENT
DETAIL
BACKGROUND
Announcement was made for the release of “Monster Hunter Now,” the very first location-based game from the Monster Hunter series for smartphones jointly created by Niantic, Inc. and CAPCOM CO., LTD.
WHAT WE INVENTED
The released teaser movie begins with a witnessing of “Rathalos” monster abruptly appearing on the riverbed in Tokyo with stunning reality and revealing the game screen and game title for the first time. On the day of the release, it acquired the No. 1 spot in the ranking of Japanese Twitter trend and became a social topic of talk. © 2023 Niantic. Characters / Artwork/ Music © CAPCOM CO., LTD.
