WORKS DETAIL
- CATEGORY
- INTEGRATED MARKETING COMMUNICATION
DETAIL
WHAT WE INVENTED
Advertisement series delivering messages of empathy to students preparing for next year’s entrance exams
This is an OOH campaign of Tokyo Individualized Educational Institute for Spring 2026. We launched a copy driven series of OOH targeting students who are searching for their prep school in preparation for the entrance exams. Perceiving this decision-making process period as “time to think about changing themselves,” the advertisement communicates empathetic messages to support their feelings of anxiety and uncertainty unique to that time and aims to convey Tokyo Individualized Educational Institute as a school that firmly stands by their students.
