WORKS DETAIL
- CATEGORY
- DIGITAL EXPERIENCE, BRANDED CONTENT
DETAIL
BACKGROUND
This is a lyric video created jointly by artists, music fans and creators.
RADWIMPS and Adobe Photoshop collaborated in a project to release a lyric video using RADWIMPS’s new song “DAI-DAN-EN FEAT. ZORN” which is also the 30th anniversary song of J-League. Using the lyrics of this song, fans created their original art piece using Photoshop and all the art pieces were then connected together to create this lyric video.
WHAT WE INVENTED
In order for the fans even with no experience in design to participate, tutorial videos and art examples were provided free of charge, including over 60 background image materials and explanations providing tips on creating lyric video using Photoshop. In the lyric video, a 3D mapping device is set to direct visuals to appear at certain angles in a space where countless artworks are displayed. Adobe’s brand concept of “Creativity for All” is fully embodied in this art work created by artists, music fans and creators together.
