WORKS DETAIL
A new music video created through a tie-up of ONE OK ROCK and Monster Hunter Now
- CATEGORY
- DIGITAL EXPERIENCE, BRANDED CONTENT
Awards
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ADFEST Film Craft｜Special Effects｜Bronze
DETAIL
BACKGROUND
This is a music video for a newly released single, “Make It Out Alive” created by a tie-up between “Monster Hunter Now,” a smartphone game app which players enjoy a hunting experience in the real world provided by Niantic, Inc. and CAPCOM CO., LTD. and the worldwide successful rock band ONE OK ROCK.
WHAT WE INVENTED
In the music video where real and digital worlds merge, a hunter running through the city at night with a weapon in hand appears and confronts Diablos. The world of the monster hunting game colliding with the world of ONE OK ROCK’s powerful music gave birth to cutting-edge video work. For the jacket photo of the tie-up song “Make It Out Alive,” Monster Diablos from the game is featured. Monster Hunter Now © 2023 Niantic. © CAPCOM CO., LTD.
