DeNA Let’s make this world a friendlier place

We released a TV commercial, “Friendly Tariteru?” featuring Audrey Wakabayashi for a new brand campaign of a live communication app, Pococha. Pococha, aiming to become a special live community where each and every livers and listeners can share experiences and build a friendly and irreplaceable relationship, sends out a message, “let’s make this world a friendlier place.” A music video has also been created showing the world of Pococha with a song written by “Neguse.” “Love the world like you love the people you love so much!” used in the TV commercial. This song is also used for a TV drama with live-streaming as topic titled “We're going to start streaming now.” on TV Tokyo. This campaign is an integration of a variety of branded content.