DeNA Drama – We’re going to start streaming now.

We cooperated in planning a drama for TV Tokyo, “We're going to start streaming now.” (“Hai Haji” for short) which began airing on March 8, 2024.

This is an original drama based on the latest hot topic of “live-streaming” featuring both the live streamers (livers) and the listeners that gather in the streaming place. While portraying friendly connections between people that are often lacking today, this is a drama that gives people a push to take forward steps changing from a passive to a more aggressive person. ENJIN TOKYO cooperated with TV Tokyo from planning the concept of the drama. We worked together on various aspects of content creation from forming the general storyline, writing the script and the theme song and setting up a linked content with Pococha. With production cooperation from DeNA Co.,Ltd. which operates the live communication app “Pococha,” the live-streaming scenes and comments from listeners depicted are reproduced with reality. “Pococha” is a community style live-streaming platform where all livers and listeners can enjoy a two-way communication feeling free to be themselves. This concept of “Pococha” and the story of the drama coincide which led to the production collaboration. Enjoy the heartwarming stories that enroll centered on the live-streaming. Pay attention also to the song by “Neguse.” which was written for the drama.