立ち止まって考える2

KYOTO UNIVERSITY Stop and Think Season 2, online public lectures

WORKS DETAIL

Programs to share learning opportunities online

CATEGORY
INTEGRATED MARKETING COMMUNICATION, BRANDED CONTENT, PR / SOCIAL ISSUE

DETAIL

BACKGROUND

Provide society with a perspective to think about the after corona society

With the rapid spread of the corona pandemic in April 2020, state of emergency was declared in Japan and all schools across the country were forced to close. Based on the mindset for a need to continue to provide a place for learning even under such circumstance, the online public lecture, "Stop and Think" was launched.

WHAT WE INVENTED

From YouTube and Twitter, anybody can get free participation

With the corona pandemic as common theme, 11 Professors of Kyoto University held online lectures through live streaming on YouTube and Twitter every Saturday and Sunday. Participation was open to all through a smartphone or PC, free and with no application needed. Using the YouTube live chat function and conducting lectures in an interactive style, active discussion was held together with the participants about the corona pandemic making this an educational program to provide the society with a "coordinate axis" that will serve as hints for living in the new coming times. The program is aimed to open up knowledge accumulated in the fields of humanities and social science to the society and provide a vision for solving problems.

RESULT

The updated education style of free online lectures by Kyoto University became topic of talk and a total of 15,600 people participated real time in the first two days of the lecture. In the first 45 days, the lecture archive was viewed 230,553 times. It was taken up by HuffPost, Mainich Newspaper, Kyodo News and 119 other media and reaching 23,460,000 people on Twitter. Tweets related to the online lecture were posted 19,000 times.

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