ANA’s branded content “GAME CHRONICLE” which showcases 40 years of Japanese gaming culture to the world won Japan’s Good Design Award 2020 and Asia’s advertising award AD STARS Bronze. 

This introduces 100 topics of video game history from the 1980’s to 2010’s in an action adventure moving and collecting characters in the game world.  It is in a form of an online game that combines play and learning. 

Good Design Award:  Evaluation from the judges
https://www.g-mark.org/award/describe/51206

This is an attempt to learn while playing, Japan’s 40 years of video games which is considered top in both quality and quantity in the world.  Similar to animation, this industry which influences people around the world has grown into being an important part of Japanese culture.  The approach taken and the social significance of the project was highly evaluated. 

This film won the Merit award in the Digital Craft category of One Show, known as world’s top three advertising awards.  Furthermore, it was also selected for Nomination in the Game or Application category of the prestigious Digital Advertising awards, the Webby Awards. 

Website
https://www.ana-cooljapan.com/contents/game/
https://enjintokyo.com/en/works/game-chronicle/