Anker|#Summer Wish 2020



ENJIN Tokyo took charge of developing the concept, planning and creative of the first promotion for Anker’s audio brand Soundcore. Under the theme of “Together, let’s rewrite the summer and make it the best,” we will collaborate with next generation artist, “Rinne,” his current big hit song “Snow Jam” now with audio view of over 28 million on Tik Tok. Together we will create shape to people’s “summer wishes” of 2020 that vanished due to the coronavirus situation. Rinne wrote an original song for this plan titled “Yoakenouta.” We will use this song and have up and coming creators create a music video realizing the “summer wishes” posted on Twitter. This Twitter campaign and more, we will continue to develop contents that will entertain and bring together the artists, fans and the brand.