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WHAT WE INVENTED
Newly on sale from NH Foods, “Oden ingredients for Meat Goers.” We developed the product naming and TV commercials based on the concept of “meat-based oden ingredients that kids love.” We produced two TV commercials portraying the process of kids choosing the products in, “Oden audition / meat mochi gyoza” and “Oden audition / egg in meat dumpling” versions. In addition, behind the scene stories of the commercial production were posted on the NH Foods official YouTube channel description box. It tells the story of how the new products are chosen as ingredients for the Oden to have for dinner.