MOS FOOD SERVICES, INC. Naming and package development of a luxury bread

WORKS DETAIL

DETAIL

WHAT WE INVENTED

The bread is so rich, you may find yourself saying, this doesn’t even need butter. Available on the second and fourth Friday of the month

MOS bread is sold only twice a month at the stores through limited reservation offer. We developed the naming and the package for this bread. The "too-long" name was selected as an attempt to convey the careful attention that goes into creating the richness of the bread and succeeded in creating a buzz.

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