DOWA HOLDINGS “Pursuing Quality in Recycling” version, 15 seconds

Corporate TV commercial that intuitively communicates its initiatives toward a circular society.

DOWA is a company with roots in non-ferrous metal smelting that is aiming to contribute to a circular society. Returning as many resources as possible from waste and recyclable materials back into the cycle and properly handling those that cannot be returned, the company shows its stance as pursuing essential cycles under the mid-term plan message, “Pursuing quality in the circular society.” In this TV commercial, we aimed at conveying this message in 15 seconds using recycling resources in a collage animation format. With good tempo, we also ensured that even information in text form is conveyed in a stress-free manner.