山手線中吊り広告

Adobe Creators gallery

WORKS DETAIL

11 creators exhibited their original works under the theme of “TOKYO” and took over the Yamanote Line.

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INTEGRATED MARKETING COMMUNICATION, BRANDED CONTENT

DETAIL

WHAT WE INVENTED

With the title, creator gallery, we took over the Yamanote Line under the theme of “TOKYO.” Yamanote Line became a moving art gallery and a total of 11 creators creating original arts using Adobe Photoshop to exhibit on each car of the train. Each work utilizes image generating AI and all creators submitted explanations on how they created their work. The underlying message from Adobe is that the power of its technology can continue to expand the possibilities of all creators. Available on the social network was a video with a voice over by a popular voice actor introducing the art to enjoy while viewing the work on the train. In addition, during the operation period, posts of arts using Adobe Photoshop were gathered on the X and participation in the art gallery on the X was called for.

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