Anytime Fitness Hype yourself up.

Together with the message, “Hype yourself up,” execution of the new TV commercial is created to strongly express ANYTIME FITNESS as “a place that supports self-realization.” It portrays people who are striving to move forward towards their dreams and goals, training their bodies and minds at ANYTIME FITNESS to realize their own ideals. In addition to 15 seconds and 30 seconds TV commercials, a brand movie is also released in the style of a music video with originally composed music. It features a musician, a photographer and a chef and shows their daily lives in a stylish and energetic manner.