Anytime Fitness Hype yourself up.

We planned and created a TV commercial and key visuals with a new brand message, “Hype yourself up,” for Anytime Fitness with the largest number of gyms in the world and executed a nationwide rollout.  The idea of this plan is to make Anytime Fitness a place that supports people working out to move forward and train the power to develop a positive view of themselves so they can take positive steps for self-realization.  The new creative development is aimed at acquiring a perception for Anytime Fitness as a lifestyle brand that supports people who work hard to achieve their dreams and self-fulfillment.