At SPIKES ASIA 2017, one of the largest advertising festivals in Asia, the Japan branding video “JAPAN – Where tradition meets the future” (Japan National Tourism Organization), planned and produced by ENJIN TOKYO, won both Silver and Bronze awards in the FILM CRAFT category. Additionally, Haru Robinson’s interactive music video “YOUSTAGRAM,” which fuses YouTube and Instagram, won a Bronze award in the MUSIC category.

▼ JAPAN – Where tradition meets the future | JNTO
https://enjintokyo.com/en/works/japan-branding-2/

Designed as a branding video for the European market, “JAPAN – Where tradition meets the future” expresses the allure of Japan, where the striking contrast between innovation and tradition intersects. The production involved a collaboration with NY-based German filmmaker Vincent, filming in over 30 locations including Tokyo, Kyoto, and Wakayama over two weeks. Immediately after its release, the video became a hot topic worldwide, particularly on social media, exceeding 12 million views within six months.

■ ENJIN TOKYO Staff
Creative Director / Planner: Shiro Nomura
Communication Designer: Tsuyoshi Yazaki
Copy Writer / Producer: Mitsuhito Sato

▼ FILM CRAFT Spikes
Silver Spike: A06. EDITING
Bronze Spike: A09. SOUND DESIGN

▼ YOUSTAGRAM | Haru Robinson “Identity” | KAMINARI TUNE
https://enjintokyo.com/en/works/youstagram-harurobinson/

We independently developed “YOUSTAGRAM,” a feature that incorporates Instagram-like functionality into the YouTube screen, allowing users to change video color tones in real-time. By pressing buttons displayed on the left and right of the video, users can freely adjust colors, zoom in like a cropping tool, and display lyrics and chord progressions in two languages to support cover artists (“#Utattemita”). It is a multi-functional MV equipped with 10 different modes.Note: YOUSTAGRAM is compatible with the PC Chrome browser.

■ ENJIN TOKYO Staff
Creative Director / Planner: Shiro Nomura
Producer: Jun Arikawa

▼ MUSIC Spikes
Bronze Spike

▼ About SPIKES ASIA
Organized by Cannes Lions, Spikes Asia is the region’s largest advertising awards festival, attracting 4,351 entries and 1,850 attendees.