Chosen as a finalist of One Show 2017, one of the world’s three biggest advertising awards shows
ENJIN TOKYO, which planned and produced JNTO’s “JAPAN – Where tradition meets the future” Japan brand promotion video was selected as a finalist in three categories in the Moving Image Craft category. Also selected as a finalist in three sections was the agency’s “IJC MUSEUM,” an ANA promotional video for overseas audiences.
▼JAPAN – Where tradition meets the future｜JNTO (Japan National Tourism Organization)
“JAPAN – Where tradition meets the future,” a campaign to promote Japanese tourism from Europe, features a mixture of Japan’s outstanding extreme contrast of innovation and tradition, which together give Japan its charm. Through collaboration with Vincent, German filmmaker and New York resident, shooting was conducted over a two-week period in a total of 30 places that included Tokyo, Kyoto, and Wakayama. The movie, which became an instant hit worldwide on mainly social media, had been seen 12 million times six months after its release.
▼MOVING IMAGE CRAFT category
Cinematography – FINALIST
Editing – FINALIST
Sound Design – FINALIST
▼IJC MUSEUM（MUSEUM IN THE CLOUD）｜ANA (All Nippon Airways)
IJC MUSEUM is a virtual museum that raises the bar for art appreciation and that allows “anyone, anytime, anywhere in the world” to get exposed to Japanese art. Participating in the project were seven of Japan’s greatest modern artists, namely Yayoi Kusama, Hisashi Tenmyouya, Kohei Nawa, Manabu Ikeda, Tabaimo, Taku Obata, and Nerhol. The physical museum was designed under the supervision of an architect, and the ability to look around the virtual museum in 360° gives a powerful sense of actually being there. The physical museum was scanned in 3D and then rebuilt in the digital space, allowing the virtual museum to be viewed from any angle.
▼UX / UI category
Craft / Information Architecture – FINALIST
Craft / Visual Effects / Animation – FINALIST
Digital / Interface Design – FINALIST
▼About One Show
Held in New York, One Show receives more than 20,000 entries from 73 countries and is known as one of the world’s three biggest advertising awards shows. One Show has celebrated the power of creativity by showcasing outstanding examples of creative ideas, techniques, and the people who come up with them. Creators at the top of their field judge pieces for consideration in a number of categories, and awards are given in every May, earlier than for any of the other major awards shows.