WORKS DETAIL
It’s even more delicious when you eat with everyone.
DETAIL
BACKGROUND
How to integrate product advertisement with brand advertisement.
Pizza Hut has been creating new TV commercials upon every introduction of a new product. However, its main role has been centered on the message of the product to effectively communicate its new feature. On the other hand, there is a tag line used for Pizza Hut, “Deliciousness is love” and it has been an ongoing issue that this tag line is not fully communicating in the product focused advertisement.
WHAT WE INVENTED
A format with high extensibility to communicate the brand.
We developed a format that communicates both the brand tag line and the product feature in a TV commercial having a series feel to cover three different seasons. By creating a pleasant, rhythmical structure and placing Pizza Hut’s pizza always at the center of every table, we succeeded in expressing the fun and joy of surrounding and sharing pizza with everyone. The structure that highlights the three individual seasons also guarantees its function as a product advertisement.
