PIZZA HUT JAPAN LTD. HUT PARTY

WORKS DETAIL

Kazulaser and Mukku solve the family's daily "What should we do about today’s meal"?

CATEGORY
INTEGRATED MARKETING COMMUNICATION

DETAIL

WHAT WE INVENTED

“What should we do about today’s meal?” is an everyday problem for the family and we used a card game as a tool to address this issue. The problem solution type of this TV commercial has the brand ambassadors KAZLAZER and Mukku present the final card of “HUT PARTY” which is a new set menu aimed for group needs as the solution. In the highly competitive delivery pizza market, this TV commercial emphasizes on Pizza Hut’s unique approach of “intellectual enjoyment.”