WORKS DETAIL
Kazulaser and Mukku solve the family's daily "What should we do about today’s meal"?
- CATEGORY
- INTEGRATED MARKETING COMMUNICATION
DETAIL
WHAT WE INVENTED
“What should we do about today’s meal?” is an everyday problem for the family and we used a card game as a tool to address this issue. The problem solution type of this TV commercial has the brand ambassadors KAZLAZER and Mukku present the final card of “HUT PARTY” which is a new set menu aimed for group needs as the solution. In the highly competitive delivery pizza market, this TV commercial emphasizes on Pizza Hut’s unique approach of “intellectual enjoyment.”
