MOS FOOD SERVICES From “MOS BURGER” to “MOS”

From “MOS BURGER” to “MOS”

We were in charge of renewing the entire signage system and developing a new logo with the timing of the brand name change. Looking ahead in acquiring new customer segments such as café users, we worked to rebuild the brand image and also conducted an awareness survey to confirm whether the brand shift would be accepted in the market. We strategically supported the brand’s evolution from aspects of design and research.