WORKS DETAIL
Release of L’OCCITANE new TV commercial featuring Haru, “Eternal Flower Immortelle, The Power to be Beautiful” version
- CATEGORY
- INTEGRATED MARKETING COMMUNICATION
DETAIL
WHAT WE INVENTED
For resilient, glowing skin that blooms with dignity every time you wake up.
We developed a campaign for “IMMORTELLE OVERNIGHT RESET SERUM”, a night time serum containing an essential oil of a flower called immortelle. The commercial features its brand ambassador, actress Haru. With the power of the immortelle flower known as “eternal flower,” the quality of the product providing comfort to the skin every morning is expressed with the scene of Haru standing in the field of immortelle flowers at dawn and the copy, “for resilient, glowing skin that blooms with dignity every time you wake up.”
