PIZZA HUT JAPAN LTD. Pizza Hut Japan Korean Fair

WORKS DETAIL

Release of TV commercial with fast-talking rap by Utaha of Wednesday Campanella that viewers will get hooked on once they hear it.

CATEGORY
INTEGRATED MARKETING COMMUNICATION

DETAIL

BACKGROUND

“Your curious tastes are all here,” all 12 items in the menu are presented through dazzling visual images and rap music.

With the fourth wave of the Korean trend in boom, many dining companies are featuring “Korean fairs” and Pizza Hut decided they are fully prepared to enter the race. The TV commercial depicts all 12 items in the menu using Korean neon motifs in the key visual and Utaha of Wednesday Campanella introducing the items in a fast-talking rap style. “Your curious tastes are all here” is attractively communicated through music composed by Hidefumi Kenmochi, sung by Utaha in a fast-talking rap and dazzling pop visual images.

RELATED CONTENTS