WORKS DETAIL
Campanella except Wednesday!? Weekday deals set web cm
- CATEGORY
- DIGITAL EXPERIENCE, BRANDED CONTENT
Awards
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FCC AWARD 村田 俊平賞 -
ACC TOKYO CREATIVITY AWARDS フィルム部門Bカテゴリー | ブロンズ -
TCC AWARD TCC 新人賞
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OCC AWARD OCC 新人賞
DETAIL
BACKGROUND
This is a series of four web commercials to inform Pizza Hut’s reasonably priced weekday offer, “Weekday only Lunch Set.” Utaha of Wednesday Campanella, the ambassador (at the time of the release,) challenged to play five different roles in the movie series that is different from the TV commercial.
WHAT WE INVENTED
What if there are Campanellas of different days to Wednesday Campanella...
What if there are Campanellas of different days to Wednesday Campanella... This fantasy was realized by creating a fictious Monday through Friday, “Weekday Campanella” to promote the weekday special price set. A cheerful Friday Campanella, a gloomy Monday Campanella and on, despite the same face, the five characters are all subtly different. The sadness of weekdays that never appears on weekends and identifiable jokes of certain days of the week are told in a surreal and charming conversational skit.
