Easy to eat because of few bones. With overwhelming factoids Differentiating Mos Chicken.
- INTEGRATED MARKETING COMMUNICATION
WHAT WE INVENTED
This is a campaign for the Christmas and year end / new years period. The selling point of MOS Chicken is that it is easy to eat because the bone is only where it is held with the fingers. That is communicated in the copy, "The bone is here only so it's easy to eat." (December 2019 campaign)