WORKS DETAIL
Challenge with Ace. Play with ACE.
- CATEGORY
- INTEGRATED MARKETING COMMUNICATION
DETAIL
WHAT WE INVENTED
Communication development for the new apparel launch
“adidas ACE collection” is a new apparel collection for 2025 jointly developed by adidas Japan Co., Ltd., Xebio Co., LTD and Victoria Co., LTD. as a highly functional series designed for wear both ON and OFF the business scenes. To help the brand grow into a wear for adult men thinking, “I don’t want to seem like I’m trying too hard but still want to be stylish,” we developed the concept of “wearing the confidence of a mature man” and designed an integrated communication with key visuals to use for in-store displays, digital book design, social media, PR and events.
