Nomura Holdings 15 columns and 5 columns newspaper ad announcing the “26th Nikkei STOCK League”

The request from the client for this project was to recruit the largest number of participants in the history of Nikkei STOCK League. In order to achieve this, we discussed to take a completely different approach from trying to reach students in junior high, high school, vocational schools and universities and inviting their application but to develop a creative with impact so strong to maximize the number of students that would stop to pay attention to the poster.