WORKS DETAIL
- CATEGORY
- INTEGRATED MARKETING COMMUNICATION
DETAIL
WHAT WE INVENTED
Release of new MOS Burger TV commercial, “Chicken Tatsuta made from Domestic Chicken” version
Introducing two kinds of Chicken Tatsuta again this year. They come in two flavors, garlic tomato sauce that you “can’t stop eating” once you take a bite and the annual customary “must have” Japanese-style savory sauce.” In the TV commercial, these two products are differentiated not only by the copy but also by the product sizzle and expressions when eaten to convey the deliciousness of each burger.
