MOS FOOD SERVICES, INC. Karauma Yangnyeom Chicken Tatsuta Burger

The limited period offer of Chicken Tatsuta Burger from Mos is now into its third year. This year it is Karauma Yangnyeom made combining pungent flavor yangnyeom and smooth cheese sauces. In the TV commercial aimed at the young segment, it communicates the sizzle of the burger with rhythm and rhyme of the words, “karamu (spread)” “hasamu (sandwich)” “yangnyeom” and calling out “do you want to (have) Yangnyeom at Mos?” inviting them to go for the deliciousness that people get hooked on. (February 2024 campaign)