Nikkei Advertising Awards, winner of Grand Prize
We posted two advertisements in support of the Tokyo 2020 Olympics and Paralympics, once before and once after the games. With the Olympics and Paralympics taking place during the COVID-19 pandemic, the message, “This challenge surely needs your full support and cheer” encouraged many athletes, volunteers, readers and people all around the world living under overwhelming anxieties.
The script for the closing ceremony was intended to convey appreciation from Nomura employees. In contrast to the script for the opening under a clear blue sky, the closing remark with the sunset in the backdrop at the National Stadium which is a symbol of the Tokyo Olympics and Paralympics is a refreshing execution. Actual pictures of employees collected through Nomura Holdings’ internal project decorates and communicates the feeling of great appreciation.