WORKS DETAIL
Combination of "Distinctive" red, only at Pizzahut
- CATEGORY
- INTEGRATED MARKETING COMMUNICATION
DETAIL
WHAT WE INVENTED
Pizzahut Japan, launch of a new branding
We were in charge of designing, planning and production of the new branding for Pizzahut Japan to become a more "distinctive" brand in the market. The new slogan for the brand is, "Always beyond imagination." From the deliciousness of the menu, it's value for money, to the products and the services, the brand promise is that everything that connects the customers and Pizzahut is, "Aways beyond imagination." In order to convey a sense of excitement of the pizza, entertainers loved by men and women of all ages, Kazlaser known as "the man in red" and Muccu were appointed as brand ambassadors. Pizzahut is the only place where you can see this special combination. Although the awareness of delivery pizza industry is high, each company including its competitors do not have an outstanding image. During the corona pandemic, the past year was a rapid expanding period for the delivery market. In this environment, the key point for Pizzahut was how to achieve a "distinctive" output.
RESULT
Acquired high ranking in favorable TVCM survey
In the favorable TVCM survey that was conducted shortly after the launch of the new branding, the brand quickly rose to the top position on the list. This acquired high evaluation from Pizzahut CBO (Chief Branding Officer) who is the global Pizzahut brand holder of Yum! and contributed to increase in sales of the client's business.
