L’OCCITANE JAPON Hair growth serum anti-hair loss serum

Release of L’Occitane’s new TV commercial <medicated> hair growth serum “More beautiful” version

We were in charge of the hair growth serum “Anti Hair Loss Serum” campaign, a product completed after 10 years of development and which received 22 titles in the Best Cosme Award just 6 months after its release. Set in the elegant world of Provence in southern France, the TV commercial portrays the beauty of the anti-hair loss serum which consists of two layers of vivid green and clear colors while expressing the product benefit of “stronger, less hair loss and more beautiful” through the image of a woman looking positive and overflowing with confidence.