WORKS DETAIL
New brand campaign
- CATEGORY
- INTEGRATED MARKETING COMMUNICATION
DETAIL
We were in charge of the planning and the creative of the first brand campaign since “IESTA HOLDINGS” was established and now aiming to become the No.1 integrated real estate company in Kanagawa Prefecture. For the image character of the campaign, we chose Akina Minami who is from Kanagawa Prefecture with a high recognition and empathy among the target audience (F1). We developed a TV commercial, graphics and the website as well as tools such as banners and storefront POP displays. We also created a friendly mascot character for the brand to be loved by the local community.
