Archem Development of corporate logo and corporate ad for the new Archem brand

Archem Inc. specializing in urethane business, its predecessor is Bridgestone’s Chemical Solution business, has been newly established. We were in charge of developing their logo to represent the new brand. We first conducted interviews to a number of employees and summarized the value which the logo should express and formulated a concept that would serve as a guiding principle for the logo development. Based on this principle, we took the initial “A” of Archem and combined it with a bow and arrow as motif to illustrate the company’s business stance and capability to accurately identify business issues. The “corporate logo” stands for the company’s brave and challenging spirit. Simultaneously, we also created a corporate advertisement (15 columns newspaper ad) to be released on the new company’s launch date as well as the "top page visual" of their brand website.