MOS FOOD SERVICES “FAVORITE JAPANESE DISH” BURGERS ALL AT MOS!!

"FAVORITE JAPANESE DISH" BURGERS ALL AT MOS!!

We implemented initiatives targeting the inbound tourist segment to cover their large underlying needs to “easily experience Japanese food in one place” (use intent marked 95.6% interest in a concept survey) and at the same time easing their insecurity of the “language barrier when ordering.” Under the concept, “FAVORITE JAPANESE DISH” BURGERS ALL AT MOS!! we produced a menu adapting food popular amongst foreign visitors to Japan into products appropriate for Mos Burger. In addition, we combined menus in a package as “JAPANESE BURGER SET” and promoted it as an in-store tool at Mos Burger.