Two projects planned and produced by ENJIN TOKYO—Pococha × Yamaha | with imase “Everyone’s Concert” and Ayase × Monster Hunter Now “From Now!”—have won a total of 10 awards, including Gold, at the world-renowned “Clio Music Awards.”

The Clio Awards is one of the world’s top three advertising awards, alongside Cannes Lions and The One Show. It is an annual award program judged by an international panel of advertising experts, recognizing innovation and creative excellence in advertising, design, and communication.

Clio Music was established specifically to honor the power of music to connect brands and consumers. It recognizes outstanding work in artist self-promotion, music marketing, brand collaborations, and the use of music in advertising.https://clios.com/music/

Awarded Work & Categories
Pococha × Yamaha | with imase “Everyone’s Concert”

This project was an unprecedented undertaking featuring a grand orchestra of over 120 participants—recruited from the general public, including music streamers (Livers) and musicians—performing a live session of the song “FRIENDS!!!,” written specifically for this campaign by the new-generation artist imase.

Based on the concept “Music is more fun when played together,” performers gathered from across Japan, from Aomori in the north to Kumamoto in the south. Transcending generations, genres, and experience levels—ranging from children with just 1.5 years of piano experience to professional musicians—they delivered a breathtaking performance that embodied the power of music to “cross boundaries.”

Pococha realized “Everyone’s Concert” through this collaboration with Yamaha, resonating with a shared desire to support everyone who enjoys playing music. To ensure participation for people of all skill levels, the project utilized innovative technologies provided by Yamaha.

Specifically, the “Sheet Music Difficulty Conversion Technology” used AI to generate piano scores at four different difficulty levels, providing sheet music tailored to each individual’s proficiency. Additionally, during the practice period, the project utilized “SYNCROOM®,” a service enabling low-latency, high-quality remote ensembles, to create an environment for remote practice across distant locations.

Special Page:https://friendly.pococha.com/minna-no-ensoukai
Special Movie:https://youtu.be/KgWro8Uozyk
Making Movie:https://youtu.be/kzHew4diJEQ

■ Award Categories
・Gold: Branded Content & Collaborations (Events/Activation)
・Silver：Branded Content & Collaborations (Use of Artists, Talent, & Influencers)
・Silver: Music Marketing (Events/Activation)
・Silver: Music Marketing (Use of Artists, Talent, & Influencers)
・Bronze: Branded Content & Collaborations (Branded Entertainment & Content)
・Bronze: Music Marketing (Brand and Artist Collaboration Integrated Campaign)

■ ENJIN TOKYO Staff
Creative Director / Chief Creative Officer: Shiro Nomura
Creative Director + Copywriter: Keisuke Kamiya
Producer: Daisuke Chiba
Producer: Koki Hoshino
Producer: Risa Miyakawa

▼ View details here:
<ENJIN TOKYO Works>
https://enjintokyo.com/en/works/imase-pococha-yamaha/


Awarded Work & Categories
Ayase × Monster Hunter Now “From Now!”

This project is a tie-up between “Monster Hunter Now,” a smartphone app provided by Niantic and Capcom that allows players to experience hunting in the real world, and Ayase, who is also the composer for YOASOBI. Ayase co-composed and arranged the new song “From Now!” with Yasutaka Nakata (CAPSULE).

The short version of “From Now!” was distributed exclusively in advance within “Monster Hunter Now,” creating a mechanism where players could listen to the song only by acquiring specific in-game equipment.

Music Video:https://youtu.be/6z8-5deCM8Q

■ Award Categories
・Silver: Branded Content & Collaborations (Digital/Mobile)
・Silver: Music Marketing (Digital/Mobile)
・Silver: Music Marketing (Fan Engagement Partnerships)
・Bronze: Use of Music (61 Seconds to Five Minutes)

■ ENJIN TOKYO Staff
Creative Director / Chief Creative Officer: Shiro Nomura
Creative Director / Planner: Masahiro Kurokawa
Producer: Daisuke Chiba
Producer: Koki Hoshino

▼ View details here:
<ENJIN TOKYO Works>
https://enjintokyo.com/en/works/ayase-mhn/