We are pleased to announce that two projects planned and produced by ENJIN TOKYO have won Silver and Bronze Awards at the Clio Music Awards, one of the world’s top three advertising awards.

【Adobe / Lyric Art Project】
– Category: Experience/Activation – Silver Award
Award Verification: Winner Gallery (clios.com)

A collaboration project between RADWIMPS and Adobe Photoshop. Fans used Photoshop to create art pieces based on the lyrics of the new song “DAIDANEN feat. ZORN,” which also serves as the J.League 30th Anniversary Anthem. These fan-made artworks were stitched together to generate a co-created lyric video.

RADWIMPS – DAIDANEN feat. ZORN: https://youtu.be/buQ-mll8UjU
Project Details: https://enjintokyo.com/works/radwimps-adobe/

■ ENJIN TOKYO Staff
Creative Director / Chief Creative Officer: Shiro Nomura
Art Director: Takuto Kawada
Producer: Daisuke Chiba
Producer: Keisuke Otomo

【DeNA / Making the world more friendly】
– Category: Experience/Activation – Bronze Award
– Category: Public Relations – Bronze Award
Award Verification: Winner Gallery (clios.com)

A new brand campaign for the live communication app Pococha, delivering the message “Make the world more friendly.” To embody Pococha’s vision, the band Neguse. wrote a new song titled “Love the world like you love your crush!” (Mechakucha sukinahito wo aisuyouni sekai wo aishite!). In addition to a TVCM, a collaboration MV expressing Pococha’s worldview was produced. The song also served as the theme song for the TV Tokyo drama “I’m Starting Streaming Now” (Korekara Haishin Hajimemasu), which focuses on the theme of live streaming. The campaign unfolded as an integrated mix of various branded content.

Project Details:
MV: https://enjintokyo.com/works/neguse/
TVCM: https://enjintokyo.com/works/pococha1/ 
DRAMA: https://enjintokyo.com/works/pococha-drama/

■ ENJIN TOKYO Staff
Creative Director / Chief Creative Officer: Shiro Nomura
Creative Director / Copy Writer: Keisuke Kamiya
Producer: Daisuke Chiba
Producer: Koki Hoshino

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About Clio Music Awards The Clio Awards is one of the world’s top three advertising awards, alongside Cannes Lions and The One Show. It is an annual awards program judged by an international panel of advertising professionals that honors innovation and creative excellence in advertising, design, and communication. Clio Music was established specifically to celebrate the power of music to connect brands and consumers. It recognizes excellent work in artist self-promotion, music marketing, brand collaborations, and the use of music in advertising.
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