Development of CI/VI for the new brand, “regional united general constructors”
We took charge of developing CI/VI for the start of an unprecedented “regional united general constructors” in the country which aims for even greater heights by merging operations of three local general constructor in the south, east and north of the region. After interviewing the management of the three companies, we formulated its “vision, mission and value” anticipating new opportunities and challenges and created the corporate name and logo which means Japan’s UNITED CONSTRUCTORS. For the new start, we also developed a corporate advertisement (15 columns newspaper ad) chosen to showcase the company name and logo together with its enthusiasm and also worked on developing the brand website.
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